In the larger Brazilian economic life, few leaders are influential as the executives of renowned institutions such as Bradesco. The presidents of large corporations in Brazil play a pivotal role in passing credit operations and undertaking lucrative financial projects in the nation. To this end, political leaders and entrepreneurs pay attention to their opinions. To this end, their sentiments appear on the first pages of leading newspapers and magazines.
In the recent past, Bradesco made a public announcement that Luiz Carlos Trabuco Cappi would be assuming the top leadership of the noble institution. To this end, Luiz will be in charge of the second largest private financial institution in Brazil, behind Itau Unibanco. Luiz Carlos Trabuco Cappi posits that leadership is not a goal. He contends that the goal of the company is to offer leading products and services to the municipalities that they serve.
Trabuco will be replacing Marcio Cypriano. Marcio shall be leaving the company owing to an important clause that sets out that presidents of the corporation cannot be over 65. Notably, Cypriano has accomplished much success in the last ten years. When the executive was taking over the leadership of Bradesco, the company had a market value of $ 5 billion. During his tenure, Marcio increased this value to $30 billion.
Trabuco shall be the fourth president of the esteemed financial institution. Bradesco has been operating as a going concern for more than six decades. The other three presidents of Bradesco were Marcio Cypriano, the current chairperson of the board of directors, Lazaro Brandao, and the founder of the company, Amador Aguiar. The new president is familiar with the corporation’s culture. In his vast career, Luiz Carlos Trabuco Cappi has gained extensive experience and knowledge on marketing and private pension.
When Trabuco was aged 47, the management of Bradesco promoted him to serve as the vice president. Under his visionary leadership, the share of Bradesco Seguros’ market increased from 23 percent to 25 percent of the entire premiums. In addition, Cappi enhanced the institution’s profits from 26 percent to 35 percent.
Luiz Carlos Trabuco Cappi and Amador Aguiar were born in Marilia. The executive is an alumnus of the revered University of Sao Paulo. His leadership style has similar characteristics with that of his predecessor. Luiz speaks using measured words. Moreover, he does not hold himself out as a wealthy person. The executive uses discreet suits. According to market estimates, Luiz Carlos Trabuco Cappi’s compensation package, which includes wages and bonuses, is expected to be $ 1 million per month.
Luiz Carlos Trabuco Cappi is expected to have immense challenges of ensuring that the company maintains its leadership position in the competitive Brazilian financial industry. To narrow the gap between Bradesco and Itau Unibanco, Trabuco is expected to take the shortest path of acquiring smaller banks. However, market information indicates that there is shortage of lucrative acquisition opportunities. Trabuco contended that he has an innovative strategy of ensuring that Bradesco recovers ground. Under his leadership, the executive will focus on organic growth. Largely, he will zero in on enhancing the internal performance of the financial institution. Besides reducing the company’s rates of interest, Luiz Carlos Trabuco Cappi will open 211 new branches across the country. Moreover, he will recruit talented professionals with the objective of enhancing the company’s goals.
In 2015, Luiz Carlos Trabuco Cappi, with the approval of Brandao, purchased HSBC’s Brazilian branch for a consideration of $ 5.2 billion. This way, he was able to enhance the company’s market share and augment its financial muscles. He reopened the company’s fight for leadership in the lucrative private segment. This acquisition enabled Bradesco to outperform Itau Unibanco in three crucial areas of total investment funds, the number of account holders and branch network. Today, Bradesco continues to focus on enhancing its competitiveness on deposits, loans granted and assets.
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