Evolution of Smooth (EOS), a producer of lip balms, has risen quickly in popularity over the seven years they have been in business. In Elizabeth Segran’s article entitled “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick,” she describes the unique qualities of EOS lip balm. She states that the company wanted the lip balm to “engage all five senses, from soft round packaging that felt good in the hands, to the colors of the orbs, to the smells, to the way the flavors tasted, and even to the clicking sound the sphere makes when it closes.” With women as their target buyers, EOS produces several different flavors of lip balm including Passion Fruit and Sweet Mint.
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According to the EOS company website, 95% of the balm is organic and 100% of it is natural. The passion fruit balm is found in a light purple container and has coconut oil, shea butter, and passion flower extract among other ingredients. Sweet mint contains peppermint oil, giving it the subtle minty flavor. It is housed in a light turquoise container. Check EOS’ twitter.com page for more news.
All EOS balms are gluten, paraben, petrolatum, and phthalate-free. EOS advertises that their lip balms have “antioxidant-rich vitamin E, soothing shea butter and jojoba oil, [that] keeps your lips moist, soft and sensationally smooth” (www.evolutionofsmooth.com). The EOS lips balms go on the lips clear and aids in keeping them hydrated.
Related Source: frenchtribune.com