Tidal is one of the fast rising music streaming firms in the United States. The company was formed by Jay-Z, and it has partnered with various profitable musicians such as a Rihanna, T.I, Kanye West, and Beyonce. These artists have all released albums via Tidal and have significantly facilitated its growth. The number of users of the Tidal app has been rising, and this is evident from the number of downloads that it is getting on the iTunes store. The management of the company has changed in the past few months and the current chief executive if Jeff Toig, who formerly served as an executive at Soundcloud. The success of the firm is highly motivated by Desiree Perez. She is a businessperson who has great experience in the music industry and has been a close friend and partner of Jay-Z for about two decades. Mrs. Peres has been a major player in most of the deals that the firm has sealed. She also manages her company, which is known as SC Enterprise. Her husband Juan Peres is the head of then Roc Nation Sports.
Desiree is a talented dealmaker who has exceptional negotiation expertise. She is highly regarded in the music business and has also gained significant recognition in the streets than any other woman. According to information from her close associates, she was in charge of the signing of Rihanna’s contract with Samsung and the organizing of Beyoncé’s Formation tour. She is affiliated to the Hova Circle of Influence. Its members include Juan Peres, Ty Smith, Jana Fleischman, Jay Brown, and Chaka Pilgrim and they are administrators of various units of Roc Nation as well as Tidal.
The Tidal service has been striving to gain more subscribers from the United States and the rest of the world. Mrs. Peres’s work at the firm is outstanding, and she has assisted Jay-Z changing to music streaming business. She believes in her efforts, and according to her, tidal will be in business many more years. Her management talent and experience have made the enterprise run smoothly. Desiree has made deals with many profitable musicians on behalf of Tidal. The company faces competitions from other streaming services such as Apple Music and Spotify that have been in the industry for longer. It has however worked to developed a niche whereby it focuses on offering the latest and trending music to its subscribers.