The Rising of Jose Borghi from Zero to Glory

Jose Borghi has played a prominent role in the foundation of Mullen Lowe. Jose Borghi is a re-known Brazilian advertiser who was born in Presidente Prudente. He is a graduate in Advertising and Propaganda from PUC-Campinas. Jose secured his first job at Standart Ogilvy Agency and later moved to other agencies like Talent and Leo Burnett before opening his company by the name BorghiErh. He co-founded the company together with his close friend Erh, whom he met while still working at Talent & Leo Burnet. It was hard work and dedication that raised the company to the levels it holds today. Initially, when the agency started, they had no source of capital and had to start from nothing. Later, Lowe joined the duo and came up with Borghi Lowe advertising firm. With time, the business had expanded its operational targets from domestic to global markets. The recent merger of Borghi Lowe and the Mullen Group gave rise to the foundation of the Mullen Lowe Brasil Company whose goal was to colonize new grounds and achieve a broad clientele base. Jose Borghi successfully got appointed as the co-Chief Executive Officer alongside Andre Gomes.

In the career of Mullen Lowe, he has engaged in several adverts and campaigns that have made them win international awards. Other than campaigning for Honda, the agency has lobbied for other multinational companies like Unilever, Delta Airlines, Procter, Bunge Group, American Express, Coral Paints, among others. Some of the awards they have won include; seven London Festival Awards, ten awards at the One Show, eleven at the New York Festival, and ten Clios Awards. In 2009, the agency became the Advertiser of the Year.

The nomination of the Co- Chief Executive Officers aimed at allowing Jose Borghi to focus mainly on the responsibility of creativity and innovation, while Andre Gomes would be responsible for managing agency’s internal and external operations. After the restructuring of the organization in the year 2012, two headquarters were created. They are situated in Sao Paulo and Rio de Janeiro respectively. Mullen Group has built its legacy to become an integrated creativity driven marketing communication network thanks to Jose Borghi for his hard work.

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