Adam Goldenberg: America’s Most Unlikely Fashion Company Founder

You can do anything you want to as long as you are unfazed by any obstacles in your way, and surround yourself with knowledgeable people who can help you reach your goals right? Well, that’s working out very well for Adam Goldenberg, co-founder of one of America’s hottest online fashion outlets, JustFab. The company has been in business since 2010, and Goldenberg and his partner Don Ressler, have seen growth in sales at unprecedented numbers. Also part of this company is fashion model Kimora Lee Simmons, a driven woman who has adopted JustFab as her personal brand, and is responsible for getting new designs out on the market. Adam Goldenberg’s company has made tremendous headway in the fashion industry, but you might be surprised at where it started.

Goldenberg never had an education in fashion design or business, but that didn’t stop him at age 15 from starting up a small company called Gamer’s Alliance. Goldenberg’s startup got noticed by Intermix Media, the same company that would start Myspace some years later, and they were so impressed by the work Goldenberg did that they wanted to buy out Gamer’s Alliance and hire Goldenberg to work for them. Without even attending college, Goldenberg got into the corporate world at Intermix Media, and at age 20, he was their Chief Operating Officer. As you might expect, his knack for creative ideas led him to cross paths with another young innovator, Don Ressler who had also started up his own business at a young age, and the 2 quickly became friends.

Goldenberg worked for Intermix Media about 4 years, until NewsCorp bought them out, and Goldenberg and Ressler decided to start up their own independent business ventures on They both decided to try out their hand in the fashion industry, even though Goldenberg admits when he started, he didn’t even know the difference between a “peep toe and a Mary Jane”. Nonetheless they put their ideas to the test when they started some independent brands under their new company Intelligent Beauty. But they wanted to take it further, so they started up JustFab, an online fashion retailer delivering a cutting-edge shopping experience, and selling exquisite designs at an affordable price. The company at has made it big on the fashion stage and competes with the likes of Calvin Klein and Armani. Goldenberg was also pleased to partner up with Josh Hannah, a venture capital provider who has granted JustFab the opportunity to expand its sales.

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